![]() ![]() Then I’ll find some pieces, and when I accumulate stuff that I feel like is good enough, I’ll bring it to impress Dre and to get cooler stuff from. I’ll go in and start to record the best music that I can come up with from everybody else. ![]() Dre again, is the creative process different? Get Rich or Die Tryin’ came out 20 years ago. You had to earn the right to have the deal. The biggest compliment in the early stages was that artists felt like they’d made it when they got the deal. I didn’t come in being friendly because I had to find a way into it - not find a way to be good enough to work in the community. That’s just the way it is with the artist community. My run was so uncomfortable that everyone would like to forget that it happened. With hip-hop turning 50 this year, how do you view your legacy within it? Dre and Eminem, and his seemingly bulletproof climb up the TV industry ladder. ![]() In his first solo cover story for Billboard, 50 talks expansively about his legacy in hip-hop, his long-term relationships with Dr. This was something he was taking as seriously as he ever took his music.” “This wasn’t something he was doing for amusement. “He was in this for real,” Albrecht says of 50. Thanks to the pair’s authentic storytelling and creative chemistry, Power became a hit and later earned them a $150 million deal in 2018 that included a three-series commitment and allowed G-Unit Film & Television access to all the Starz and Lionsgate platforms. He and TV writer Courtney Kemp Agbor teamed up for the series’ pilot script, which was pitched to then-Starz CEO Chris Albrecht. ![]() After revamping his production company G-Unit Films (now G-Unit Films and Television) in 2010, 50 began developing various network projects his first success was Power, a crime drama intertwining the glamorous club scene with the murderous drug world. His wins on the business front crossed over to Hollywood. Within three years, vitaminwater sales grew to $700 million, and parent company Glaceau was sold to Coca-Cola, which earned 50 Cent a whopping $100 million in profits. He launched his own video game with 2005’s Bulletproof, got a sneaker deal with Reebok in 2004 and invested in vitaminwater, receiving a 10% stake in the company that same year. Although 50 enjoyed the competition, his attention began to wander from music. ![]()
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